Intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Includes a broad array from government intelligence to market intelligence to business intelligence.

Appin delivers business and governmental critical competitive intelligence. We provide detailed and accurate competitor information, insights and recommendations to our clients about their competitors' performance, capabilities and plans. More than 95% of our competitor information is unpublished and is gathered from interviews with human sources.Our competitive intelligence research also scopes market and customer opportunities and assesses competitive threats. This can have major benefits for our clients' business results and give them a decisive edge in today's highly competitive markets.

Why choose Appin?

• We solve challenging competitor research problems by getting below the surface. We are expert at researching a company's performance, structure, capabilities and plans.
• Intelligentsia produces actionable competitive analysis. We explain the significance of the competitive intelligence for our clients and we make recommendations.
• We increase the productivity of competitive intelligence professionals and their contribution to the bottom-line performance of their organisations.
• Quality, Integrity, Partnership are Intelligentsia's watch-words.